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Discovering innovation with Siemens
Taking innovation to an unprecedented level. Siemens and V-ZUG have shared this journey with Anodica to discover the unique power of innovation.
Taking innovation to an unprecedented level. This is what the most prestigious brands of home appliances aim to incorporate in each new creation and it is also the same challenge that Anodica faces in terms of aesthetic appeal and performance.
The starting point is the desire to offer end customers an extremely bespoke product with regard to colours, finishes and details. In this scenario, aesthetic components are often the first features to indicate a brand’s style and its pursuit of excellence. They encompass the essence of a journey based on experimentation and research, driven by the desire to arrive where nobody else has ever arrived.
Siemens has shared this journey with Anodica to discover the unique power of innovation.
THE PURENESS PROJECT
A winner of the Red Dot Design Award 2018, this project was created to express the highest aesthetic pureness, offering the market and end users original aesthetics in terms of grace and elegance. With the Pureness line of built-in home appliances, the customer has successfully concentrated its age-old pursuit of excellence in extremely refined details.
The key words, yet again, are uniqueness and distinction.
Anodica had the honour of co-creating some aesthetically appealing components with the Swiss company, including the oven handle, referred to by the same Red Dot panel of judges as a distinctive feature of the line.
A novelty is something sudden, especially when it is preceded by passionate research.
The handles, coordinated with the ring of the knobs, feature a special violet colour and a highly attractive finish achieved by cross satinizing, a process exclusive to Anodica. An additional feature is the exclusive optical effect: the name of the line appears to be reflected in the glass of the oven, thanks to the wording “Pureness” engraved back to front behind the handle using the LaserOx technique.
